Before you jump on the content-marketing bandwagon …
As Francis wrote yesterday, content marketing is nothing new. It’s the ways in which that content can be presented, distributed and promoted that has changed dramatically since the days when we had to...
View ArticleIs that writer worth the cost of the ink?
When I worked in the newspaper business, there was a screening practice for job applicants that I wholeheartedly embraced – giving the strongest prospects freelance assignments on tight deadlines....
View ArticleBest of: My three buckets of customer segmentation
Marketers are well familiar with the concept of segmenting their marketplace. Segmentation is the process of dividing a broad and undifferentiated set of consumers into ever-smaller segments until you...
View ArticleGreat articles roundup: The mission question, content marketing, motivation,...
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are copyblogger and Read Write Web and three great...
View ArticleMarch roundup: What does it take to get technology to market?
March break aside, we kept up the pace last month with a great lineup of content that featured some excellent posts from our guest bloggers. Hot topics included opportunities in the global smart TV...
View ArticleGreat articles roundup: Smarter marketing, entrepreneurship, women in tech,...
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are, ReadWriteWeb, Ventureburn, Techvibes, Damn, I Wish...
View ArticleGreat articles roundup: Lean methodologies, story-centred design, real-time...
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Ash Maurya: Practice Trumps Theory, GigaOm, Fast...
View ArticleGreat articles roundup: Content marketing, entrepreneurship, startups, PR,...
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, Financial Post, Ventureburn, Velocity and...
View ArticleGreat articles roundup: Micro-multinational startup, marketing strategy and...
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, MarketingProfs, Velocity and Startup...
View ArticleSocial media marketing: Pitfalls and how to avoid them
Most people understand how to use social media to find friends, activities, games, etc. Businesses are also becoming more adept at finding both their current customers as well as new ones by using...
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